Our Sourcing Standards

Not All Rooibos is Equal - The Red Tea Co Promise

While you can find Rooibos in grocery stores and cafés, the quality varies widely. You’re often stuck with dusty leaves packaged in synthetic tea bags full of microplastics.

That’s why we built the Red Tea Co. on three promises that set us apart.

The Red Tea Co Promise:

1. Highest-Grade, Long-Cut, Loose Leaf Rooibos

We source only premium, long-cut loose leaf Rooibos. Whether you're making a latte, misto, or enjoying it straight, this is Rooibos the way it's meant to taste.

2. Organic, All Natural, Pure

Our Rooibos is grown without pesticides or chemicals and is naturally caffeine-free. Packed with antioxidants, we keep it pure and clean — the way nature intended. 

We intentionally chose loose-leaf to minimize waste and keep things as pure as possible. Studies have found synthetic tea bags release billions of microplastics when steeped in hot-water — and that even some plant-based tea bags release millions. 

3. Real Ingredients, Back to Basics

We're committed to ingredients you can trust. Most of our blends contain 2 ingredients — including the Rooibos! We choose only the finest organic botanicals to compliment. 

No fillers. No artificial flavors. No ingredients you can't pronounce. No shortcuts. 

Here's what we promise when our Rooibos fills your cup

How We Source North America’s Best Rooibos

We work directly with family farms in the Cederberg region — there are no intermediaries and no bulk suppliers. These partnerships preserve generations of Rooibos farming tradition.

What this means for you:

• 100% Traceable: From specific farms we know and trust.

• Fair For Life Certified: Rigorous ethical trade standards ensuring fair wages, safe working conditions, and environmental sustainability.

• Supporting Small-Scale Farmers: Each purchase supports families growing your tea.

• Nothing Artificial: All natural, organic Rooibos with zero shortcuts.