You'll find Rooibos in grocery stores and cafés, and the quality varies widely. Most of it is dusty short-cut leaf sealed inside synthetic tea bags.

We built The Red Tea Co. on three promises.

1. Highest-grade, long-cut, loose leaf

We source only premium long-cut loose leaf. Latte, misto or straight, this is Rooibos the way it's meant to taste.

2. Organic, all natural, pure

Grown without pesticides or synthetic chemicals, and naturally caffeine-free. We chose loose leaf deliberately, to cut waste and keep the cup clean. Studies have found synthetic tea bags release billions of microplastic particles into hot water, and that some plant-based bags release millions.

3. Real ingredients, back to basics

Most of our blends contain 2 or 3 ingredients, counting the Rooibos. We choose organic botanicals that complement it. No fillers, no artificial flavours, no ingredients you can't pronounce.

How we source North America's best Rooibos

We work directly with family farms in the Cederberg that are committed to ethical and regenerative farming. These relationships keep generations of Rooibos farming knowledge alive, and they mean we know exactly which fields our tea comes from.

• 100% traceable — from specific farms we know and visit
• Fair For Life certified — fair wages, safe working conditions, environmental standards
• Supporting small-scale farmers — every purchase supports a growing family
• Nothing artificial — organic Rooibos, no shortcuts

How we compare

	The Red Tea Co.	Typical supermarket Rooibos
Leaf	Long-cut, intact leaves	Short cut or tea dust
Format	Loose leaf	Tea bag
Microplastics	None	Billions of particles per bag from synthetic bags
Flavour	Full-bodied, naturally sweet	Thin, sometimes astringent
Ingredients	2 to 3, all organic	Often flavoured or blended with fillers
Origin	Single farms, Cederberg	Usually unspecified
Certification	Organic, Fair For Life	Varies

Taste the difference. Explore our Rooibos blends